Il Panetto
Brand identity design
This is a mock project I picked up to practice my skills as a brand designer, I selected a brief to design the brand and visual identity for an Italian bakery and apply it over many touchpoints.
The brief was set to give the brand a modern yet rustic feel, and to do such I pulled inspiration from old signage and typography which could be found across Italy. I kept the brand position and personality quite fun to appeal to a younger target audience, while still adhering to tradition.
